NON was founded by Aaron Trotman, a foodie on a mission to shape the future of non-alcoholic drinks. The drinks are all made in-house by a team of expert food and drink professionals in a purpose-built facility in Melbourne, Australia: one of the epicentres of the gastronomic world. NON is an intricate balancing act of flavour, built from scratch with key notes of floral, tannin, salinity & acidity and a bold, minimalist design. The spark behind NON occurred in London, when Aaron's wife got a non-alc pairing at The Clove Club. The flavours paired so well with the food, and thus began Aaron's mission to capture exceptionally-flavoured drinks into bottles, so they could be enjoyed at home, too.